Question 1

What is YouTube BrandConnect?

Accepted Answer

YouTube BrandConnect (formerly FameBit) is YouTube's native influencer marketing platform connecting eligible YouTube creators with brands for sponsorship campaigns. Available to qualified YouTube Partner Program members, it streamlines the brand deal process with standardized briefs, contracts, and payments.

Question 2

How much does YouTube BrandConnect cost?

Accepted Answer

YouTube BrandConnect is completely free to use.

Question 3

What are the key features of YouTube BrandConnect?

Accepted Answer

YouTube BrandConnect offers: AI-powered creator matching, Integrated in YouTube Studio, Media Kit & Open Calls, Brand lift measurement, Shopping tag integration.

Question 4

Who is YouTube BrandConnect best for?

Accepted Answer

YouTube creators and brands of all sizes

Question 5

What can you use YouTube BrandConnect for?

Accepted Answer

Common use cases for YouTube BrandConnect include: Brand deal discovery and application, Sponsored content management, Standard campaign contracts, Campaign performance reporting, Brand direct deal pipeline.

Question 6

What are the pros and cons of YouTube BrandConnect?

Accepted Answer

Pros: Standardized contracts protect creators from unfair deal terms, Payment processed by YouTube — no invoice chasing or payment risk, Access to large brands who specifically want YouTube integrations, Campaign discovery makes it easier to find relevant brand opportunities. Cons: Requires meeting YouTube Partner Program thresholds to access, Fewer total campaign opportunities than third-party platforms, Commission structure may affect effective rates vs. direct brand outreach. Based on real user feedback analyzed by Creator Insights.

Question 7

What are the best alternatives to YouTube BrandConnect?

Accepted Answer

Creator Insights lists the top-rated alternatives to YouTube BrandConnect for YouTube creators, with side-by-side feature and pricing comparisons. Visit the YouTube BrandConnect alternatives page to find the right tool for your workflow.

Question 8

Is YouTube BrandConnect free?

Accepted Answer

Yes — YouTube BrandConnect is completely free to use with no credit card required.