A/B test packaging as standard practice

Packaging has outsized, testable leverage on reach — but test thumbnails AFTER initial performance, and do not change title/thumbnail in the first 2–4 weeks (it resets momentum).

but a 20% better title could mean double triple quadruple it could mean a 100 times more views because YouTube is this exponential game and returns are nonlinear

Watch at 33:08

Real outlier videos that demonstrate this principle — play any in-app.