Title craft: open a curiosity loop, model proven outlier title formats, swap generic words for niche-specific power words, front-load short titles for skim-reading, and swap underperforming titles on early CTR data. 'If people aren't clicking, you're not generating enough curiosity.'
Here's the brutal truth: if people aren't clicking on your video it's because you're not generating enough curiosity.
Real outlier videos that demonstrate this principle — play any in-app.